Founder

Melinda Bui – Founder of ME-Lips

About Melinda Bui

Melinda Bui is a visionary entrepreneur with over 15 years of experience in capital markets, and strategic consulting. Holding prestigious designations including DMS (Derivatives Market Specialist, PMC-II (Pragmatic Marketing Certification - Certified Product Manager), and FCSI (Fellow of the Canadian Securities Institute), Melinda brings a unique blend of business acumen and creative expertise to every venture she leads.

As the founder of ME-Lips, Melinda combines her deep understanding of growth strategy, client-centric innovation, and a passion for clean, high-performance beauty. ME-Lips is built on her vision to create mood-enhancing, customizable lip products that align with today’s beauty standards of personalization and luxury.

Melinda’s entrepreneurial spirit is driven by a commitment to making beauty feel effortless, accessible, and aligned with the individual’s unique story. With ME-Lips, she aims to reshape the lip care industry, offering products that adapt to each person’s natural beauty and enhance their everyday routine.

ME-Lips – The Vision

“ME-Lips was born from the idea that beauty should be effortless, personal, and above all, clean. Our lips are the perfect canvas for expressing ourselves every day, and I wanted to create a product that reflects individuality and delivers luxury in every swipe.”

– Melinda Bui

Melinda’s Expertise

   •   Entrepreneurial Leadership: Successfully built a brand from the ground up, leveraging extensive experience in strategic consulting and financial markets.

   •   Clean Beauty Innovation: Passionate about developing products that are clean, effective, and customizable.

   •   Operational Excellence: Skilled in scaling businesses with a focus on data-driven decision-making and customer-first innovation.

Core Values of ME-Lips

   •   Customization: Tailored to each wearer’s natural beauty, adapting to body chemistry.

   •   Quality: Only clean, high-performance ingredients that support the lips’ natural health.

   •   Luxury: A sensory, elevated experience that enhances every moment of self-care.

Connect with Melinda

   •   LinkedIn: Melinda Bui LinkedIn