Founder

About Melinda Bui, DMS, PMC-II, FCSI

Founder of ME-Lips

Melinda Bui is an entrepreneur and product founder with over 20 years of experience in capital markets, strategic consulting, and product development. She holds respected professional designations including DMS (Derivatives Market Specialist), PMC-II (Certified Product Manager – Pragmatic Marketing), and FCSI (Fellow of the Canadian Securities Institute), bringing strong business, strategy, and execution expertise to everything she builds.

As the Founder of ME-Lips, Melinda blends her background in growth strategy and personalization with a passion for clean, high-performance beauty. She personally formulated ME-Lips’ signature 4-in-1 Pink Red Tint, a unique, adaptive lip product designed to enhance each wearer’s natural lip tone while delivering care, comfort, and a polished finish.

ME-Lips was created to make beauty feel effortless, personal, and luxurious. Each product is designed to adapt to individual chemistry, offering a customized look without the need for multiple products or shades.

Alongside ME-Lips, Melinda has also built agentic AI systems for enterprise use, focused on simplifying complex information and creating intuitive, user-centered experiences. This way of thinking influences ME-Lips - where simplicity, intelligence, and personalization are built into the product itself.

Melinda is driven by the belief that beauty should feel natural, empowering, and aligned with each person’s unique story. Through ME-Lips, she aims to redefine lip care with clean, adaptive products that fit seamlessly into everyday life.

ME-Lips — The Vision

“ME-Lips was created from the belief that beauty should be effortless, personal, and clean. Our lips are a daily expression of who we are, and I wanted to design a product that adapts to the individual and feels luxurious every time you use it.”

— Melinda Bui

Core Values of ME-Lips

   •   Customization: Adapts to each wearer’s natural lip tone and chemistry

   •   Quality: Clean, high-performance ingredients

   •   Luxury: A simple, elevated beauty experience

Connect with Melinda

LinkedIn: Melinda Bui LinkedIn