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ME-LIPS JOURNAL · Melinda Bui

Where It Began: One Idea, Two Independent Beauty Brands

Current 2027 design preview of Color Changing Lip Balms in Petal Pink and Rose Blush, displayed in gold-heart lipstick tubes and matching blush-pink boxes.

Early concept artwork for the gold-tube lipstick idea. This is not the current ME-LIPS jar balm or a confirmed final product design.

A shared fascination with color-changing lip care. Two independent brands. Two distinctly different ways to wear a little color.

The idea that started it all

Before ME-LIPS had its name, ColorChangingLipBalms.com was where I explored the possibilities of color-changing lip care. Those experiments inspired me to keep learning, refining and creating. The idea eventually grew in two directions—each with its own product and identity.

01 · JAR BALM

ME-LIPS™

4-in-1 lip & cheek tint balm

ME-LIPS Pink Glow 4-in-1 lip and cheek tint balm, 4.5 g white jar with gold trim and blush box, photographed against a pink-red editorial backdrop

Made in Canada, ME-LIPS is a brush-applied balm for lips and cheeks. Choose Pink Glow for a cooler pink-red or Warm Red Glow for a warmer rosy-red. Let the color develop for 10–15 minutes, then layer or blend to make it yours.

Pink Glow · Warm Red Glow

02 · GOLD LIPSTICK TUBE

Color Changing Lip Balms

Color-changing lip balm & pink tint

2027 design preview of Color Changing Lip Balms: Petal Pink and Rose Blush, with full blush-pink cartons and polished gold heart-detail lipstick tubes.

A separate founder-owned beauty brand, created around an elegant gold lipstick tube with a delicate heart detail. Its universal-pink lip tint concept is designed to develop a personal-looking pink on different lips—a distinct product from the ME-LIPS jar balm.

Registered in Ontario · Coming soon

One founder. Two separate beauty stories.

I founded both beauty brands, but each has its own purpose. ME-LIPS is the jar-format lip-and-cheek balm you can explore here. Color Changing Lip Balms is the new lipstick-format lip balm and tint concept. What connects them is my belief that beauty should be personal, practical and joyful.

ME-LIPS™ & COLOR CHANGING LIP BALMS

Two ways to love your color.

Love color for both lips and cheeks? Meet ME-LIPS™. Prefer a pinker, lips-only tint in a proposed gold lipstick-style tube? Discover Color Changing Lip Balms, our independent sister beauty brand. Coming soon.

ME-LIPS™ · lips + cheeks

A little jar with more than one purpose

Brush onto lips and cheeks. Choose cool Pink Glow or warmer Warm Red Glow; wait 10–15 minutes for color to develop and build another layer if you wish. Made in Canada with lanolin, shea butter, cocoa butter, hyaluronic acid and vitamin E.

Explore the ME-LIPS shade guide

Color Changing Lip Balms · lips only

Petal Pink and Rose Blush are in development, with a planned 2027 launch.

A pinker moment, in a gold tube

An upcoming lip-only, color-changing pink tint balm in a shiny gold lipstick tube with a small heart on its cap. Inspired by the conditioning-balm approach of sister brand ME-LIPS™, this is a distinct lips-only color-adaptive tint concept. Final product details will be shared when confirmed; not intended for cheeks or other facial areas.

Meet the upcoming pink lip balm

Both sister beauty brands were founded by Melinda Bui and operate separately: ME-LIPS™ is the Made-in-Canada lip-and-cheek balm in jars; Ontario-registered Color Changing Lip Balms is developing its own lips-only pink tint balm and proposed gold-tube design. Coming soon.